I decided to do some research into editorial photography with this being the new direction we decided to take.
Fashion editorial photography tends to either tell a story or feature a selection of images all with a strong link i.e. hairstyles etc. Some are quite simple studio shots showing clothing and some are more elaborate or location shots.
As we are using the studio the model and lighting need to be good in order for the images to work as there isnt a location to take the focus off the model.
The sunday Times Style magazine
Styles magazines editorial are sometimes quite simple but usually very effective.
Glamour often opt for lots of strong colours within their editorial, their images are usually very polished.
Vogue shoots a huge variety of editorial and doesnt have one particular style, their shoot are often quite elaborate and exciting.
Love magazine had only been around for a relatively short space of time, they shoot quite a variety of editorial photography. I particularly like these editorial images below from Love.